Adspend with Ash Melwani and Rabah Rahil EP 20 - Should Your Ad Creative Be UGLY? (What Creative Is Working Right Now)
Aug 8, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 2min
Are You Seeing Images Crush on Retargeting?
02:09 • 2min
Facebook Retargeting Image Ads
04:31 • 4min
Is Your Creative Using Text on Your Graphics?
08:33 • 4min
Is There a Correlation Between CPC, CTR and CPA?
12:38 • 3min
Is CPC Related to CPA Directly?
16:07 • 3min
Ugly Ads Can Convert Very Well
19:36 • 4min
Is There a Brand Equity?
23:06 • 5min
Luxury Brands Are Not Built on Utility
28:06 • 6min
How Do I Feed My Top of the Funnel?
33:57 • 2min
TikTok Ads, It's Still Discovery, Its Still Engagement
36:03 • 2min
How to Get Top of the Funnel Traffic Through AdWords
38:04 • 1min
The Tin Tin Hat Tin Foil Hat
39:06 • 5min
TikTok Organic Traffic Campaigns
44:31 • 5min
Pinterest Ads
49:24 • 3min
What Would You Do With an Elephant?
52:51 • 5min
How to Get Started With Triple Well
57:35 • 2min
I Love You the Pot Partner
59:26 • 2min