EP 20 - Should Your Ad Creative Be UGLY? (What Creative Is Working Right Now)
Adspend with Ash Melwani and Rabah Rahil
00:00
Is Your Creative Using Text on Your Graphics?
Avi has been testing like 20 to 40 creatives a week and purely based on the fact that they were static images, right? It's a lot easier to pump out that much more creative than videos. Click-through rate is a lot lower, but our conversion rate is very, very high. Like I'm talking seven to 10% conversion rate on our landers. So because we're running this full funnel approach where everything's in one campaign, everything's being driven by highly engaging video.
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