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EP 20 - Should Your Ad Creative Be UGLY? (What Creative Is Working Right Now)
Adspend with Ash Melwani and Rabah Rahil
Is Your Creative Using Text on Your Graphics?
Avi has been testing like 20 to 40 creatives a week and purely based on the fact that they were static images, right? It's a lot easier to pump out that much more creative than videos. Click-through rate is a lot lower, but our conversion rate is very, very high. Like I'm talking seven to 10% conversion rate on our landers. So because we're running this full funnel approach where everything's in one campaign, everything's being driven by highly engaging video.
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