EP 20 - Should Your Ad Creative Be UGLY? (What Creative Is Working Right Now)
Adspend with Ash Melwani and Rabah Rahil
00:00
TikTok Ads, It's Still Discovery, Its Still Engagement
Top of the funnel is now where I'm going to put my eggs in the influencer basket. So when you're driving that top one all awareness, everything else starts to do better. When we started running these ads like this week, Facebook got better again,. Because now we're spending a little bit more on TikTok. Could be coincidental, just saying, but okay.
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