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EP 20 - Should Your Ad Creative Be UGLY? (What Creative Is Working Right Now)
Adspend with Ash Melwani and Rabah Rahil
Ugly Ads Can Convert Very Well
Barry Meade: I think the biggest thing is one, to Barry's point, causation is way more important than correlation. But at the same time, you need to understand perception and understand where you're trying to position your brand. And that's the fundamental of make ugly ads is like not like don't make really ugly bad ads. It's yeah, make the less perfect version of the ad you want to but that doesn't fit well on that.
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