Are You Seeing Images Crush on Retargeting?

Images are working real good. I've been saying it to actually I haven't been saying it, but I've been seeing it. You know, I preach a lot about video and I think video fundamentally is a future. So that's what I'm seeing right now. Let me jump in and then then you can rattle off ash. Two things. One, are you seeing that across the whole funnel or when I was used when I was running my agency, we saw images crush on retargeting more than videos. And then do you also think it's because you can have a higher creative velocity with images just because they're inherently easier to iterate make than videos?