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EP 20 - Should Your Ad Creative Be UGLY? (What Creative Is Working Right Now)
Adspend with Ash Melwani and Rabah Rahil
How Do I Feed My Top of the Funnel?
The consensus I feel right now is that when you're running TikTok and Facebook, it's not truly top of the funnel. So if you go back and look at your ad account, your frequency is like 10, right? Even though you've spent $10 million, right? Now, I don't think that the traffic quality coming in from these campaigns is ideal. But my overall approach after the fact of having like a team of influencers start talking about Avi is to see if the rest of my funnel is performing well.
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