EP 20 - Should Your Ad Creative Be UGLY? (What Creative Is Working Right Now)
Adspend with Ash Melwani and Rabah Rahil
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Facebook Retargeting Image Ads
Ashley: I'm kind of almost like a conspiracy theorist in terms of Facebook's trying to just get credit for the easiest conversions it can rather than dragging actual incremental conversions. So that's why I would expect to see some retargeting image stuff historically have worked that way. Part of me thinks that it has a lot to do with the relaxation of the 20% text rule from the past. Barry: The 20% rule is such a really prescient point because what I've seen just anecdotally is really impactful testimonial ads and images where you can have these kind of longer testimonials.
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