Facebook Retargeting Image Ads

Ashley: I'm kind of almost like a conspiracy theorist in terms of Facebook's trying to just get credit for the easiest conversions it can rather than dragging actual incremental conversions. So that's why I would expect to see some retargeting image stuff historically have worked that way. Part of me thinks that it has a lot to do with the relaxation of the 20% text rule from the past. Barry: The 20% rule is such a really prescient point because what I've seen just anecdotally is really impactful testimonial ads and images where you can have these kind of longer testimonials.