Is There a Brand Equity?

The problem is that you're still talking about ads on a social platform. You have to make something that is relevant to the space or more people avoid it. I think there are some of those like luxury brands that have figured out are willing to play the game and are willing to make TikTok shit that is wacky and weird and fits the audience, but it's still luxurious in their way. It just won't because there is this brand equity that is built into the perception of the brand. Whereas there can be good, you disagree. Give me your disagreement. This is a hard one. Like what Ash was saying earlier is like, if you're targeting with your creative, but I