Adspend with Ash Melwani and Rabah Rahil

EP 26 - Is 'CRO' Actually HURTING Your Brand?

Sep 26, 2022

01:13:36

Creator website

Highlights

AI Chapters

Episode notes

How to Make More Money With Robinhood Options Trading During COVID

02:55

How Big of an Improvement Is This?

02:24

How to Build a Better UX

04:16

Introduction

2min

Cro

2min

How to Get Your Hands Dirty With Statistics

4min

Is It a Relation-Causation Issue?

2min

Test Design

2min

How Much Money Are You Putting Behind That Landing Page?

2min

How Big of an Improvement Is This?

2min

Is That a Null Hypothesis?

2min

Tests Can Run Away From You

4min

10.

Do We Need 5,000 Conversions on Each Variant?

2min

11.

Is There a Misincentive to Do CRO Internally?

6min

12.

Are You Adding a Quiz to Your Product Page?

6min

13.

How to Build a Better UX

4min

14.

How to Make More Money With Robinhood Options Trading During COVID

3min

15.

A.B. Tests, Right?

5min

16.

The Four Things You Should Test

6min

17.

What's the Biggest Mistake You've Made?

2min

18.

How to Get Your Perfect Curls Right Off the Bat

2min

19.

Are You New Here? And You Should Check Out Our Starter Pack

4min

20.

Branding

3min

21.

What Is the Best Way to Increase Your Conversion Rate?

4min

22.

What Is Random Shit?

4min

23.

Mentor Pass Q 4 Is Coming Up Black Friday, Everything Gets Strategy in Place

3min

CRO seems to be the 'new thing' if you look around ecom twitter, but...

Most 'experts' are preaching ideas that might not work for your brand, and actually do more harm than good.

We dive into the mistakes brands are making with CRO 'optimization' in 2022 on today's episode with Shane Rostad.

Super tactical. Get your notebooks out!

BTW - more big news coming out of the Triple Whale camp this week... stay tuned 👀

Also...

Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Shane on Twitter - https://twitter.com/shanerostad

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.