Adspend with Ash Melwani and Rabah Rahil

EP 26 - Is 'CRO' Actually HURTING Your Brand?

Sep 26, 2022
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Episode notes
1
Introduction
00:00 • 2min
2
Cro
01:40 • 2min
3
How to Get Your Hands Dirty With Statistics
03:37 • 4min
4
Is It a Relation-Causation Issue?
07:15 • 2min
5
Test Design
09:15 • 2min
6
How Much Money Are You Putting Behind That Landing Page?
11:17 • 2min
7
How Big of an Improvement Is This?
13:26 • 2min
8
Is That a Null Hypothesis?
15:51 • 2min
9
Tests Can Run Away From You
17:23 • 4min
10
Do We Need 5,000 Conversions on Each Variant?
21:41 • 2min
11
Is There a Misincentive to Do CRO Internally?
23:17 • 6min
12
Are You Adding a Quiz to Your Product Page?
28:52 • 6min
13
How to Build a Better UX
34:27 • 4min
14
How to Make More Money With Robinhood Options Trading During COVID
38:43 • 3min
15
A.B. Tests, Right?
41:38 • 5min
16
The Four Things You Should Test
46:21 • 6min
17
What's the Biggest Mistake You've Made?
51:51 • 2min
18
How to Get Your Perfect Curls Right Off the Bat
53:28 • 2min
19
Are You New Here? And You Should Check Out Our Starter Pack
55:04 • 4min
20
Branding
59:25 • 3min
21
What Is the Best Way to Increase Your Conversion Rate?
01:02:31 • 4min
22
What Is Random Shit?
01:06:08 • 4min
23
Mentor Pass Q 4 Is Coming Up Black Friday, Everything Gets Strategy in Place
01:10:01 • 3min