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EP 26 - Is 'CRO' Actually HURTING Your Brand?
Adspend with Ash Melwani and Rabah Rahil
How Much Money Are You Putting Behind That Landing Page?
The question I would have to ask is, how much money are you putting behind this landing page? Because, like, let's say 100,000 impressions. And then, you're at some CPM. Say he reaches... Clicks, actually, like, cost per click, I think is probably better. You might need 1,000 conversions on each side, and probably more, if you're changed.
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