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EP 26 - Is 'CRO' Actually HURTING Your Brand?
Adspend with Ash Melwani and Rabah Rahil
Are You Adding a Quiz to Your Product Page?
"I like your example of the quiz because that was something that we did. I really wanted to add... Because the biggest question to Rob is point like in our post purchase service, it's like how do I get started? What's the information that I need?" "If you're putting something on your product page that could just completely really hurt your conversions, run the test and just don't look for, is this a valid result?" he says. 'There's so much nuance here'
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