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EP 26 - Is 'CRO' Actually HURTING Your Brand?
Adspend with Ash Melwani and Rabah Rahil
A.B. Tests, Right?
A lot of people also tend to look at it more black and white when things right now in terms of like quality of traffic isn't black and white. So there's so many variables, which is why you have to test the bigger things because then you could be a little bit more certain that it's either making a difference or not. To your point, but that I want to drive home is that this can have a negative effect doing traditional CRO when you don't have the data necessary.
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