EP 26 - Is 'CRO' Actually HURTING Your Brand?
Adspend with Ash Melwani and Rabah Rahil
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Is It a Relation-Causation Issue?
Shane O'Brien is a senior vice president at CRO Shane's. He works with companies that are trying to get more revenue from their digital footprint. His company has been in the business for 20 years, but he says it hasn't always worked out as planned. "It wasn't lining up as much, and was harder," said O'Brien of his early days on the job.
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