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EP 26 - Is 'CRO' Actually HURTING Your Brand?
Adspend with Ash Melwani and Rabah Rahil
Introduction
Shane Rostad is the founder and CEO of e-commerce company, CRO. He says you shouldn't be running A.B. tests to test your products. Instead just build a quiz that people can take for free on your website or app. "If you don't have the quantitative data to learn from doing that, just go and talk to your customers"
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