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EP 26 - Is 'CRO' Actually HURTING Your Brand?
Adspend with Ash Melwani and Rabah Rahil
How to Build a Better UX
A lot of people like to assign metrics that quantitatively and say like, oh, conversion rate is a measure of customer experience. But oftentimes it's not. And so that's my approach is just, hey, let's ship things and talk to customers and build things that enable marketing campaigns. That's the honest approach in my opinion. It ain't much, but it's honest work. So question for you then, because I'm actually even more on board with you now: How do you optimize your site?
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