EP 26 - Is 'CRO' Actually HURTING Your Brand?
Adspend with Ash Melwani and Rabah Rahil
00:00
Is That a Null Hypothesis?
"I can argue both sides here. I'm happy to kind of do so, because I've done it," he says. "The problem is that when you actually look at the statistics, if you see, like, for example, you might have a statistically significant result." The standard in science is an 80% statistical power, which is basically an 80% chance that you did not do that incorrectly.
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