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EP 26 - Is 'CRO' Actually HURTING Your Brand?
Adspend with Ash Melwani and Rabah Rahil
Test Design
Shane: "Experiment design, I think it's probably one of the biggest things. And when we say experiment design, we're saying you shouldn't just throw everybody to your homepage or whatever" Ash: "I'm gonna have a landing page that nobody else can find it unless they go to this ad." Shane: "There's just so many things that can start to your point, dissolve the credit," Ash: "Let me push back a little bit more, or not push back, I wanna be the CRO Maxi to your, CRO bear"
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