EP 26 - Is 'CRO' Actually HURTING Your Brand?
Adspend with Ash Melwani and Rabah Rahil
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How to Get Your Hands Dirty With Statistics
Sierra: It's really hard to get results that are positive and also real in a statistics sense. The more clients I worked with, the more I found that I was doing more storytelling and less real statistics. "I'm running a month of running four tests and none of them work," she says. Sierra: In general, it's not just an instant win. But it's hard.
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