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EP 26 - Is 'CRO' Actually HURTING Your Brand?
Adspend with Ash Melwani and Rabah Rahil
How Big of an Improvement Is This?
The OCH is getting a 5% conversion rate, and the new page is getting a 7.5%. So if you say it's a 25% change, sure, you probably need like 800 on each side. If you sell a ton of products, like a ton of conversions, the numbers might actually make sense. But for a lot of brands, such as Abhi Bhatnagar, driving 6,000 purchases through that landing page in a single month would be really expensive. That's 50K right there.
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