The Importance of Branding and Community Building with Noowave's Greg Frontiero

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In this episode of Adspend, we welcome Greg Frontiero, the founder of Noowave, a company that creates "coffee for creators" that combines coffee, raw cacao, and L-Theanine to help users feel focused and anxiety-free. Greg shared his experience in creating a product that solved his own problem and how he is building a community of biohackers and geeks around Noowave. We also discussed the importance of branding and how sincerity and authenticity can be product differentiators. Additionally, Greg shared insights on subscriptions and using product as a free gift to increase customer lifetime value.

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