Adspend with Ash Melwani and Rabah Rahil

Unveiling the Secrets of Funnel Structure with Justin Buckley

5 snips
Mar 6, 2023
Guest
Justin Buckley
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Episode notes
1
Introduction
00:00 • 2min
2
The New York Circle, Jerk?
02:16 • 3min
3
Valentine's Day Sales Are Back, Right?
05:45 • 4min
4
Are You Keeping Your Ears in the Community?
09:54 • 2min
5
We're Bringing Back the Camel Machiao
11:49 • 5min
6
Getting People to Buy on TikTok
16:49 • 4min
7
Is YouTube a Social Channel?
20:53 • 2min
8
Do You Need a True Top of the Funnel Source?
23:20 • 2min
9
How to Maximize CPMs in Facebook and Instagram
25:02 • 4min
10
How Does This Work for Your Short Strategy?
28:55 • 2min
11
Use With YouTube Shorts, You Need to Use With Automated Bidding Strategies
31:14 • 4min
12
TikTok Creative Center - What's the Swarm Effect?
35:24 • 4min
13
The Same Thing That Happens With UGC?
38:55 • 3min
14
The Opportunity Is Massive for Brands With Scalable Ads
41:33 • 4min
15
Is This Really a Good Idea? I'll Give It to You.
45:04 • 5min
16
I Don't Even Remember What the Product Was. I Can't Remember the Product
49:42 • 2min
17
What's the Worst One?
52:05 • 2min
18
I Love Twitter, but It's the Lowest Ceiling
54:15 • 2min
19
Is It a Pixel Integration or a Brand Equity Issue?
55:53 • 4min
20
I've Got Three, Justin. It's a Fan Favorite
59:29 • 5min
21
I'm Not Mad at the Three Picks
01:04:10 • 3min
22
A Few More Ad Spends in the Books
01:07:25 • 4min