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Are You Keeping Your Ears in the Community?
We're trying to do the plane to the scarcity, right? Like 500 units left, whatever. People are like complaining in the community, like, I don't get paid till Friday. Is it like, is this going to be available two days from now? Right? So it's like, we see it, we feel it. It definitely varies brand to brand, but it's good to see what your consumers are talking about and then kind of pivot around that.