Unveiling the Secrets of Funnel Structure with Justin Buckley
Adspend with Ash Melwani and Rabah Rahil
00:00
Getting People to Buy on TikTok
The way we built our eight AR framework is you got a tension and interest at the top of the funnel that's driving like less than one penny, 30 second. You're trying to drive down those cost per views while maximizing the view, right? So, which creative is getting to 100% view view then you are qualitatively chipping away at audiences based off what videos they watch,. How long they watched, how many that be your retargeting for video viewers.
Transcript
Play full episode
