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Unveiling the Secrets of Funnel Structure with Justin Buckley
Adspend with Ash Melwani and Rabah Rahil
How Does This Work for Your Short Strategy?
It's almost like infiltrating the decision set. Like, I knew nothing about Avi. I didn't even know I needed college in. And now I know I need college in. But then you need these other layers to then generate the intention. So I get you to be excited about the party, learn about the party,. but I'm still not, you're still not buying the ticket to the party yet. "I love that idea of pretty same for me, like, party analogy," he says.
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