4min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

Unveiling the Secrets of Funnel Structure with Justin Buckley

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

TikTok Creative Center - What's the Swarm Effect?

TikTok Creative Center gives performance analytics on top performing ads in general. It's cool to see it, but at what point will everyone start doing the same shit? I think people either are now, like the swarm effect is real,. Like when you, when everybody starts doing the same thing, everything gets diminished. You have to find new competitive vectors.

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