Do You Need a True Top of the Funnel Source?

It makes sense because even like platforms like TikTok, like our rep is always like, you guys got to drive like the top of the funnel and that's like always going to be video view campaign. But then when you actually kind of take a step back and understand what these these channels are really for and it's entertainment, education, this and that,. If you can nail that, and like you're getting that 100% view through, that's a qualified user, right? And I think a lot of people forget about like, you do need a true top of thenels source.

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