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Unveiling the Secrets of Funnel Structure with Justin Buckley
Adspend with Ash Melwani and Rabah Rahil
Is YouTube a Social Channel?
YouTube users are fanatics about platform. Like they'll watch TV on YouTube. They're listening to music on YouTube. So like they want trust that the brand is legit. We scale, but our client bonds from hand, they were spending $750 a day, we got them to $9,000 a day profitably. Their AOV is around $45. I really like chipping away. And then you're going after the action. By the time you hit action, you've started with this huge pool and you've retorted it all the way down until you're really focused on people who have a likelihood of converting without getting into audience analysis paralysis.
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