5min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

Unveiling the Secrets of Funnel Structure with Justin Buckley

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

Is This Really a Good Idea? I'll Give It to You.

I think the searches for Fenty went up 833% that following day, which is unreal. The farmer's dog ad did a really good job of like it didn't really sell the product as much as the emotion of having a dog and wanting your dog to have a long life. I thought Tubi was good because Ash brought onto everything we were going to all in ROI,. Because it cost them nothing and they just got everything out of it. Carla Delevingne could have been better with her '90s pop culture references.

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