Adspend with Ash Melwani and Rabah Rahil From Behavior to Believers: The Power of Emotional Brand Connection! | Sarah Levinger
Aug 7, 2023
Sarah Levinger, a Performance Strategist, joins Adspend to discuss the power of emotional brand connection. They explore limited edition drops, seasonal triggers, and community engagement for SaaS and luxury brands. The podcast also covers direct-to-consumer marketing, the significance of responding to ads comments, and providing value during slow periods. The use of behavior triggers and prompts, as well as future plans for YouTube and newsletters, are also discussed.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 6min
The Power of Emotional Brand Connection
05:43 • 10min
Creating Artificial Scarcity: A Marketing Strategy
15:55 • 16min
The Complexity of Influence
31:56 • 25min
Creating Value in Dead Seasons
56:27 • 8min
Implementing behavior triggers and prompts for desired actions
01:04:35 • 3min
Casual Conversation and Updates
01:07:18 • 3min