AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Adspend with Ash Melwani and Rabah Rahil
From Behavior to Believers: The Power of Emotional Brand Connection! | Sarah Levinger
Aug 7, 2023
Sarah Levinger, a Performance Strategist, joins Adspend to discuss the power of emotional brand connection. They explore limited edition drops, seasonal triggers, and community engagement for SaaS and luxury brands. The podcast also covers direct-to-consumer marketing, the significance of responding to ads comments, and providing value during slow periods. The use of behavior triggers and prompts, as well as future plans for YouTube and newsletters, are also discussed.
01:10:16
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Utilizing psychology and behavior science, such as scarcity and value perception, can significantly increase sales in marketing campaigns.
- Customer testimonials, influencer marketing, and social proof are effective ways to generate trust and credibility for brands.
Deep dives
Using Psychology in Marketing Campaigns
The podcast episode discusses how brands can utilize psychology in their marketing campaigns to increase sales. It highlights the case of KFC in Australia and their successful use of behavior science to promote their $1 French fry campaign. By incorporating mental heuristics such as scarcity and value perception, the campaign resulted in a 56% increase in sales. The discussion emphasizes the importance of understanding human behavior and emotions in developing effective marketing strategies.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode