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8min chapter
From Behavior to Believers: The Power of Emotional Brand Connection! | Sarah Levinger
Adspend with Ash Melwani and Rabah Rahil
Creating Value in Dead Seasons
This chapter explores the strategy of offering additional services and value to consumers during slow periods, such as providing a travel calendar and access to yoga classes. The speakers highlight the importance of understanding consumer behavior and working with existing patterns rather than trying to change them.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode