Adspend with Ash Melwani and Rabah Rahil cover image

From Behavior to Believers: The Power of Emotional Brand Connection! | Sarah Levinger

Adspend with Ash Melwani and Rabah Rahil

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Creating Value in Dead Seasons

This chapter explores the strategy of offering additional services and value to consumers during slow periods, such as providing a travel calendar and access to yoga classes. The speakers highlight the importance of understanding consumer behavior and working with existing patterns rather than trying to change them.

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