In this engaging conversation, Sarah Levinger, a Consumer Behavior Strategist, reveals how understanding what customers truly want can elevate advertising performance. She discusses the power of emotional targeting, emphasizing the need for deeper consumer insights over surface-level tactics. Sarah also highlights the importance of data analysis and language tools in crafting compelling messages. With practical strategies for connecting with audiences, she showcases how effective branding can transform products into lifestyle statements, as exemplified by brands like Liquid Death.

Marketing expert Sarah Levinger discusses utilizing psychological biases in advertising to build trust and boost sales. She covers topics such as anchoring, pricing psychology, emotional appeal, social proof, and optimizing landing pages for maximum impact.

Sarah Levinger, a Performance Strategist, joins Adspend to discuss the power of emotional brand connection. They explore limited edition drops, seasonal triggers, and community engagement for SaaS and luxury brands. The podcast also covers direct-to-consumer marketing, the significance of responding to ads comments, and providing value during slow periods. The use of behavior triggers and prompts, as well as future plans for YouTube and newsletters, are also discussed.

Sarah Levinger, a Consumer Behavior Strategist, discusses the power of perspective and long-term brand building, the importance of connections and attentional bias, the psychology of marketing and branding, understanding generational differences in marketing, and expanding the market and creating a different experience.

Sarah Levinger discusses leveraging psychology biases in ads, including pricing psychology, emotional appeal, and social proof to boost sales. She explores the power of emotions and authority proof in advertising, emphasizing the importance of optimizing landing page buttons and using emotion to create compelling ads.