Tactical & Practical Badvertising: Our Biggest Mistakes In Ads w/ Sarah Levinger
Feb 26, 2025
In this discussion, advertising expert Sarah Levinger shares her wealth of knowledge on common pitfalls in the marketing world. She stresses the importance of understanding your audience, avoiding gimmicky tactics that prioritize attention over genuine engagement, and maintaining consistent brand messaging. Sarah also highlights the challenges of oversaturated markets and the shift toward quality in branding. With candid anecdotes about past mistakes, this conversation offers valuable insights for creating successful advertising campaigns.
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Insufficient Ad Spend
- Don't rely on small ad spends (e.g., $1000) for significant learning.
- Larger budgets provide more reliable insights, preventing costly misinterpretations.
Format Over-Reliance
- Avoid over-reliance on one ad format (e.g., static images or UGC).
- Diversify formats to train your pixel and mitigate risks if one format declines.
Intention over Attention
- Create ads that attract the right attention, not just any attention.
- Prioritize intention over attention-grabbing tactics that attract the wrong audience.