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2min chapter
Badvertising: Our Biggest Mistakes In Ads w/ Sarah Levinger
Tactical & Practical
The Paradox of Perfection in Modern Branding
This chapter examines the shift in branding away from deceptive practices towards a focus on quality and customer service, using examples from successful brands like Ridge. It explores the implications of a market where all products are viewed as high-quality, pondering a potential return to price-based competitiveness.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode