Tactical & Practical

Countdown to Black Friday: 112 Days I'm doing a series of episodes counting down to this holiday shopping season and teaching you how to prepare for it. First up, I wanted to talk about scaling your influencer program ahead of Q4. Done well, influencer should be the highest return on ad spend you see in your business, but it's also one of the hardest channels to scale, which is why you need to start NOW if you haven't already. The buyer pool explodes in November & December, so I think most brands can invest in bigger & broader influencers than they might feel comfortable with for most of the year, but now is the time to go big. Listen here in full, or anywhere you listen to pods, brought to you by @Intelligems

In this episode, I deep dive my process for creating, testing, and scaling profitable acquisition offers. Tactical & Practical is brought to you by Intelligems.io - our profit growth platform. Unlock more profit from every site visitor by split testing offers, prices, images, and a whole lot more with Intelligems. Schedule a demo today and let 'em know I sent you!

Discover the secrets of effective copywriting from a recent keynote at a major growth summit in NYC. Learn how personalized storytelling can drive sales, particularly for brands like watches and fashion. Dive into the power of A/B testing with tools like IntelliGems to optimize marketing strategies. Hear about the integration of AI in refining messages and boosting revenue through data-driven techniques. Uncover the challenges faced during the talk and the crucial role creativity plays in compelling brand messaging.

Do you ever feel like leadership isn't listening to the marketing team? I've been there More often than not, I actually think it's the marketer's fault. We need to do a better job of: - communicating problems that we foresee on the horizon, even if they're not impacting us today - Showing data that proves these problems will eventually impact the top & bottom line (it's not the CEO's job to care about your email CTR or whatever metric you're looking at, but show them how it'll impact the overall biz in the future) - Being persistent about getting these problems addressed, and not forgotten I've got a great relationship with the founders of OG, and I've had rocky relationships with previous CEOs/Founders I've worked for, but in both scenarios, I could have and should be better about this^ I hope this episode helps, it's advice I still need to take myself. Tactical & Practical is sponsored by Intelligems.io - your one stop shop for PROFIT GROWTH. Unlock more top and bottom line dollars by split testing on your shopify store today! Go to Intelligems.io and let 'em know I sent you!

In this episode, Nate answers your questions in the DMs about: - Static vs Video Meta Ads - AI Tools - The neccessary Tech Stack for $10mm/yr brands - And how aggressively to scale ad spend Tactical & Practical is sponsored by Intelligems, the one-stop-shop for PROFIT GROWTH & OPTIMIZATION for all shopify stores. Go to Intelligems.io and schedule a demo so you can start testing copy, images, offers, pricing, and a whole lot more to increase your top and bottom line.

My entire marketing strategy can be distilled down into 10 words “Acquire as many high-value customers as you can afford” Before I bring on a new resource, channel, tactic, or SaaS, asking myself these questions has brought a ton of clarity to my decision making process, and prevents us from chasing shiny objects “Will this help me acquire more high-value customers?”  Or  “Will this allow me to afford more high-value customers?” Let’s break down the strategy word by word, so you can have that same clarity & confidence in your decision making. “Acquire” You need new customers, always. Acquisition has to be the starting point. “As many” This speaks to growth, and growth doesn’t happen by accident. You must plan for growth. “High-value customers” Don’t chase the cheapest customers. Don’t even chase the customers that have the highest day 1 ROAS. Acquire customers that have the highest lifetime profit. “As you can afford” DO NOT grow at all costs. Grow within what you can afford (within a realistic time frame I’m not saying all 365 days a year have to be profitable). If you can’t afford to acquire any more high value customers, work on decreasing your CAC, increasing your AOV, and increasing your LTV (HINT: increasing your AOV & LTV is easier than decreasing your CAC, start there.) Tactical & Practical is sponsored by Intelligems.io - our one-stop-shop to grow & optimize our PROFIT. It lets you test a ton of elements on your site, from prices & offers, to copy, content, and structure. If you're not focused on testing your website, you're leaving money on the table, so go schedule a demo, let 'em know I sent you, and you can start adding dollars to your top and bottom line today!

One guy's opinion. Do whatever you want with this info, I don't care, I'm just tryna sell watches and the perspective I share in this episode has help us do that a lot. Tactical & Practical is sponsored by Intelligems.io - our one-stop-shop to grow & optimize our PROFIT. It lets you test a ton of elements on your site, from prices & offers, to copy, content, and structure. If you're not focused on testing your website, you're leaving money on the table, so go schedule a demo, let 'em know I sent you, and you can start adding dollars to your top and bottom line today!

To offer free shipping, or to charge for shipping, that is the question. This episode dives into how you can use different shipping offers to create more PROFIT in your biz, with real examples from 3 brands. Tactical & Practical is sponsored by Intelligems.io - your one stop shop for profit growth. Intelligems allows us to test content, prices, and offers all across our shopify store using PROFIT as our north star metric. Unlike most SaaS, Intelligems doesn't charge you a % of revenue generated from it, it's super affordable for brands of all sizes. Hit them up to schedule a demo and let them know I sent you!

In the new song, "Skoal, Chevy, & Browning" Morgan Wallen uses the positive attributes that those^ brands have, and likens them to the type of man he hopes to become. "Be a friend like Skoal, always there in a pinch Love your woman like a Chevy, steady as a rock When you've got something to say, do it like your Browning, and try to shoot 'em straight" This is the EXACT principle I covered in an episode a few weeks ago: Original Grain says their watches are Rugged & Dependable, like the men who wear them Jack Daniel's has said their whiskey is bold & complex, just like those who enjoy it Ridge says their wedding rings are as reliable as the men who wear them After you watch this episode, go to ChatGPT, tell it to write 100 positive adjectives that could be used to describe your product AND your target customer, then start testing copy that follows this formula: Our [product] is [positive attribute] & [positive attribute], just like the [target customer] who [action verbs] it It'll make you more money, I promise Shoutout to the guys who actually wrote the song, Joe Fox, Chase McGills, and Josh Miller... I wonder if they do any freelance copywriting for ecom brands. They're better at it than 99% of us. Tactical & Practical is sponsored by Intelligems.io - if you're feeling inspired to write some new copy after this episode, make sure you TEST IT with Intelligems to maximize the PROFIT you can extract from your shopify store. Test copy, images, videos, prices, buttons, and everything else you can think of with Intelligems.io - let 'em know I sent you and start making more money today!

In this episode, I show you how to evaluate the results of split tests based on different cohorts (new vs returning site visitors, mobile vs desktop traffic, cold vs warm traffic), so you can stop marketing to the averages, and start marketing to individuals. Tactical & Practical is brought to you by Intelligems.io Intelligems is our profit-optimization platform, and it's the reason why we're able to dig into the results of these tests at the cohort level, and roll our personalized experiences on our website. Go to intelligems.io today and tell 'em I sent you!