Tactical & Practical

Discounts are like binge drinking - Lots of fun in the short term (big revenue boost) - Leads to bad behavior (hacky marketing) - Creates shallow, meaningless relationships (low LTV customers) - Terrible Hangovers (awful performance after the sale) - It's more acceptable to do around major holidays (if you're doing it august I assume your life & business are not going well) ...But a great offer is like sharing a pour of Kentucky's finest bourbon. It starts with meaningful connection (strong messaging), and creates a long lasting relationship (profitable LTV). Listen to this episode and hang around till minute 6 where I show the results of a split test where we reduced our discount from 30% to 20% and decreased our CAC, and increased CVR & RPS.

The CMO of The Ridge is back on the pod to break down how he's thinking about 2026, including 103 ideas to improve performance next year, an increased focused on retention, on-site merchandising strategy, and organic social.

Discover the surprising best ad from October that highlights the power of situational targeting. Learn why understanding the viewer's context matters when crafting effective ads. The breakdown of a gas-pump Red Bull and breakfast combo reveals how clever timing and visual hooks can capture attention. Discover how price anchoring against gas expenses makes bundles appealing and encourages upsells. Find out how brands can enhance customer engagement by providing clear paths for spending more. Join the discussion by sharing your favorite ads!

The discussion centers around the idea that being 'lazy' in marketing means being efficient. It emphasizes the importance of a clear, data-driven approach to testing strategies. Marketers are encouraged to test one variable at a time for meaningful results and to pause to extract insights post-test. Real-life examples, including a successful split test, demonstrate how applying learnings across channels can drive growth. The episode critiques high-volume creative quotas, advocating for quality over quantity to truly hit business goals.

Dive into the essential tactics for advertising success! Understand the real journey your customers take from discovery to purchase, and the critical micro-decisions they make along the way. Learn to leverage customer reviews via chat tools for insights on trust and timing. Align your advertising strategies with actual business outcomes, measuring true profitability and long-term value. Finally, Nate emphasizes the importance of clarifying your business goals before chasing the latest marketing tactics.

7 ways to measure the effectiveness of your FUNNEL FILLING: 1. Google Search Volume 2. Total REACH (all ad & organic channels) 3. Cost Per 1,000 Accounts Center Accounts Reached (Meta) 4. New Visitor Percentage (Meta) 5. Blended Cost Per New Site Session 6. Blended Cost Per New Lead 7. Revenue Per Lead (short time frame: 7-, 14-days etc) What else would you add? October is FUNNEL FILLING SZN for ecom, but a lot of marketers rely on HOPE to make sure it's going well without any concrete data, which I don't advise. Measuring these 7 metrics, and comparing them to the same time frame from last year or last sales period will give you a leading indication of how effectively you're filling the funnel, and how lucrative November & December might be for you. It's not iron clad, every year in ecom is different, but if you pull these metrics compared to last year, you'll start to see a picture of how you're stacking up year over year, and it should become clear what you need to work on before the holiday shopping season starts! T+P is sponsored by Intelligems.io - Use Code NATE10 to get 10% off your subscription and start making more money by split testing prices, offers, content, and more on your shopify store today!

None of you should be copying & pasting the same exact tactics that 9-figure brands use in their marketing to your 6-, 7-, or even 8-figure/yr brands. You should take inspiration from them, but then run those tactics through the FILTER of your brand, your budget, your bandwidth, your skillset, and your customer base, before applying those tactics. In this episode of Tactical & Practical, I talk about how we've taken inspiration from Ridge's creator strategy with MKBHD, Portland Leather Goods' Meta ad creative strategy, and how we've used similes & metaphors like great songwriters to improve our direct response copywriting. Go to Intelligems.io to start split testing high impact areas of your website and making your ad dollars more efficient! *before any of you say trickle down economics don't work so you hate this episode, shut up. Idk what trickle down economics are but I've made good money doing this^ and trickle down tactics was a catchy name for this episode. Stop being a dork.

Tactical & Practical is brought to you by Intelligems.io - your one-stop-shop for PROFIT GROWTH. Split test prices, offers, progress bars, content, and anything else you can think of on your website to maximize your top and bottom line. Here are the 3 biggest lessons I learned during my time at OG, and how you can apply them to your growth marketing channels: You’re not selling what you think you’re selling. Make sure you are marketing what your customers REALLY, maybe even subconsciously, want. Big growth doesn’t come from big ideas. Big growth comes from relentlessly testing & optimizing the fundamentals of marketing. Stack 5-10% wins over and over and over and over again, you’ll pick your head up 12 months later and realize you doubled the size of your company. Always do what’s best & what works for your brand. Don’t rely on “industry standards” or “best practices.” Feel free to take inspiration from the biggest & best brands in our industry, but make sure you run those tactics through the filter of your brand, your customers, and your budget before executing them yourself Let me know your fav lesson in the comments, thanks for listening.

Explore how price perception influences consumer choices through strategic anchoring. Discover relatable examples, like the difference in prices at bars versus stores, to understand how context and emotion play roles in spending decisions. Learn how to leverage this knowledge in e-commerce to enhance perceived value and avoid losing sales to competitors. Uncover the emotional motivations behind purchases, especially in gift-giving, and gain insights to refine your marketing strategies.

Get ready for Black Friday with a crucial checklist to optimize your website! The discussion covers essential strategies to enhance conversion rates, boost profits, and create a seamless shopping experience. If your website testing has been a bit chaotic, this guide is a must-share with your team. Learn how to ramp up your funnel's performance just in time for the holiday rush!