Tactical & Practical

Explore how price perception influences consumer choices through strategic anchoring. Discover relatable examples, like the difference in prices at bars versus stores, to understand how context and emotion play roles in spending decisions. Learn how to leverage this knowledge in e-commerce to enhance perceived value and avoid losing sales to competitors. Uncover the emotional motivations behind purchases, especially in gift-giving, and gain insights to refine your marketing strategies.

Get ready for Black Friday with a crucial checklist to optimize your website! The discussion covers essential strategies to enhance conversion rates, boost profits, and create a seamless shopping experience. If your website testing has been a bit chaotic, this guide is a must-share with your team. Learn how to ramp up your funnel's performance just in time for the holiday rush!

Discover how marketing insights can revolutionize product development! Learn about utilizing sales data to identify easy wins and the importance of customer feedback. Timing your product launches strategically can enhance performance marketing. Dive into expanding market reach through innovative partnerships and how to create products that align with market demands. Packed with real-world examples, this discussion reveals the crucial role marketers play in shaping industry trends!

Get ready for the holiday shopping season! Discover how to scale your influencer marketing program for Black Friday and beyond. The conversation dives into the power of influencer partnerships and emphasizes the importance of starting early. With the surge in buyers during the holiday months, now's the time to target bigger influencers. Learn strategies for maximizing returns on ad spend and managing relationships for optimal impact. Tune in for insights that could transform your holiday marketing approach!

Discover the secrets to crafting profitable acquisition offers! Learn about the importance of understanding customer behavior and lifetime value rather than just focusing on initial sales. A compelling case study reveals how a 'Build Your Own Bundle' offer can significantly boost sales by encouraging customers to purchase multiple items. Tune in for practical strategies to test and scale your offers for maximum profit!

Discover the secrets of effective copywriting from a recent keynote at a major growth summit in NYC. Learn how personalized storytelling can drive sales, particularly for brands like watches and fashion. Dive into the power of A/B testing with tools like IntelliGems to optimize marketing strategies. Hear about the integration of AI in refining messages and boosting revenue through data-driven techniques. Uncover the challenges faced during the talk and the crucial role creativity plays in compelling brand messaging.

Do you ever feel like leadership isn't listening to the marketing team? I've been there More often than not, I actually think it's the marketer's fault. We need to do a better job of: - communicating problems that we foresee on the horizon, even if they're not impacting us today - Showing data that proves these problems will eventually impact the top & bottom line (it's not the CEO's job to care about your email CTR or whatever metric you're looking at, but show them how it'll impact the overall biz in the future) - Being persistent about getting these problems addressed, and not forgotten I've got a great relationship with the founders of OG, and I've had rocky relationships with previous CEOs/Founders I've worked for, but in both scenarios, I could have and should be better about this^ I hope this episode helps, it's advice I still need to take myself. Tactical & Practical is sponsored by Intelligems.io - your one stop shop for PROFIT GROWTH. Unlock more top and bottom line dollars by split testing on your shopify store today! Go to Intelligems.io and let 'em know I sent you!

In this episode, Nate answers your questions in the DMs about: - Static vs Video Meta Ads - AI Tools - The neccessary Tech Stack for $10mm/yr brands - And how aggressively to scale ad spend Tactical & Practical is sponsored by Intelligems, the one-stop-shop for PROFIT GROWTH & OPTIMIZATION for all shopify stores. Go to Intelligems.io and schedule a demo so you can start testing copy, images, offers, pricing, and a whole lot more to increase your top and bottom line.

My entire marketing strategy can be distilled down into 10 words “Acquire as many high-value customers as you can afford” Before I bring on a new resource, channel, tactic, or SaaS, asking myself these questions has brought a ton of clarity to my decision making process, and prevents us from chasing shiny objects “Will this help me acquire more high-value customers?”  Or  “Will this allow me to afford more high-value customers?” Let’s break down the strategy word by word, so you can have that same clarity & confidence in your decision making. “Acquire” You need new customers, always. Acquisition has to be the starting point. “As many” This speaks to growth, and growth doesn’t happen by accident. You must plan for growth. “High-value customers” Don’t chase the cheapest customers. Don’t even chase the customers that have the highest day 1 ROAS. Acquire customers that have the highest lifetime profit. “As you can afford” DO NOT grow at all costs. Grow within what you can afford (within a realistic time frame I’m not saying all 365 days a year have to be profitable). If you can’t afford to acquire any more high value customers, work on decreasing your CAC, increasing your AOV, and increasing your LTV (HINT: increasing your AOV & LTV is easier than decreasing your CAC, start there.) Tactical & Practical is sponsored by Intelligems.io - our one-stop-shop to grow & optimize our PROFIT. It lets you test a ton of elements on your site, from prices & offers, to copy, content, and structure. If you're not focused on testing your website, you're leaving money on the table, so go schedule a demo, let 'em know I sent you, and you can start adding dollars to your top and bottom line today!

One guy's opinion. Do whatever you want with this info, I don't care, I'm just tryna sell watches and the perspective I share in this episode has help us do that a lot. Tactical & Practical is sponsored by Intelligems.io - our one-stop-shop to grow & optimize our PROFIT. It lets you test a ton of elements on your site, from prices & offers, to copy, content, and structure. If you're not focused on testing your website, you're leaving money on the table, so go schedule a demo, let 'em know I sent you, and you can start adding dollars to your top and bottom line today!