Tactical & Practical

None of you should be copying & pasting the same exact tactics that 9-figure brands use in their marketing to your 6-, 7-, or even 8-figure/yr brands. You should take inspiration from them, but then run those tactics through the FILTER of your brand, your budget, your bandwidth, your skillset, and your customer base, before applying those tactics. In this episode of Tactical & Practical, I talk about how we've taken inspiration from Ridge's creator strategy with MKBHD, Portland Leather Goods' Meta ad creative strategy, and how we've used similes & metaphors like great songwriters to improve our direct response copywriting. Go to Intelligems.io to start split testing high impact areas of your website and making your ad dollars more efficient! *before any of you say trickle down economics don't work so you hate this episode, shut up. Idk what trickle down economics are but I've made good money doing this^ and trickle down tactics was a catchy name for this episode. Stop being a dork.

Tactical & Practical is brought to you by Intelligems.io - your one-stop-shop for PROFIT GROWTH. Split test prices, offers, progress bars, content, and anything else you can think of on your website to maximize your top and bottom line. Here are the 3 biggest lessons I learned during my time at OG, and how you can apply them to your growth marketing channels: You’re not selling what you think you’re selling. Make sure you are marketing what your customers REALLY, maybe even subconsciously, want. Big growth doesn’t come from big ideas. Big growth comes from relentlessly testing & optimizing the fundamentals of marketing. Stack 5-10% wins over and over and over and over again, you’ll pick your head up 12 months later and realize you doubled the size of your company. Always do what’s best & what works for your brand. Don’t rely on “industry standards” or “best practices.” Feel free to take inspiration from the biggest & best brands in our industry, but make sure you run those tactics through the filter of your brand, your customers, and your budget before executing them yourself Let me know your fav lesson in the comments, thanks for listening.

Explore how price perception influences consumer choices through strategic anchoring. Discover relatable examples, like the difference in prices at bars versus stores, to understand how context and emotion play roles in spending decisions. Learn how to leverage this knowledge in e-commerce to enhance perceived value and avoid losing sales to competitors. Uncover the emotional motivations behind purchases, especially in gift-giving, and gain insights to refine your marketing strategies.

Get ready for Black Friday with a crucial checklist to optimize your website! The discussion covers essential strategies to enhance conversion rates, boost profits, and create a seamless shopping experience. If your website testing has been a bit chaotic, this guide is a must-share with your team. Learn how to ramp up your funnel's performance just in time for the holiday rush!

Discover how marketing insights can revolutionize product development! Learn about utilizing sales data to identify easy wins and the importance of customer feedback. Timing your product launches strategically can enhance performance marketing. Dive into expanding market reach through innovative partnerships and how to create products that align with market demands. Packed with real-world examples, this discussion reveals the crucial role marketers play in shaping industry trends!

Get ready for the holiday shopping season! Discover how to scale your influencer marketing program for Black Friday and beyond. The conversation dives into the power of influencer partnerships and emphasizes the importance of starting early. With the surge in buyers during the holiday months, now's the time to target bigger influencers. Learn strategies for maximizing returns on ad spend and managing relationships for optimal impact. Tune in for insights that could transform your holiday marketing approach!

Discover the secrets to crafting profitable acquisition offers! Learn about the importance of understanding customer behavior and lifetime value rather than just focusing on initial sales. A compelling case study reveals how a 'Build Your Own Bundle' offer can significantly boost sales by encouraging customers to purchase multiple items. Tune in for practical strategies to test and scale your offers for maximum profit!

Discover the secrets of effective copywriting from a recent keynote at a major growth summit in NYC. Learn how personalized storytelling can drive sales, particularly for brands like watches and fashion. Dive into the power of A/B testing with tools like IntelliGems to optimize marketing strategies. Hear about the integration of AI in refining messages and boosting revenue through data-driven techniques. Uncover the challenges faced during the talk and the crucial role creativity plays in compelling brand messaging.

Do you ever feel like leadership isn't listening to the marketing team? I've been there More often than not, I actually think it's the marketer's fault. We need to do a better job of: - communicating problems that we foresee on the horizon, even if they're not impacting us today - Showing data that proves these problems will eventually impact the top & bottom line (it's not the CEO's job to care about your email CTR or whatever metric you're looking at, but show them how it'll impact the overall biz in the future) - Being persistent about getting these problems addressed, and not forgotten I've got a great relationship with the founders of OG, and I've had rocky relationships with previous CEOs/Founders I've worked for, but in both scenarios, I could have and should be better about this^ I hope this episode helps, it's advice I still need to take myself. Tactical & Practical is sponsored by Intelligems.io - your one stop shop for PROFIT GROWTH. Unlock more top and bottom line dollars by split testing on your shopify store today! Go to Intelligems.io and let 'em know I sent you!

In this episode, Nate answers your questions in the DMs about: - Static vs Video Meta Ads - AI Tools - The neccessary Tech Stack for $10mm/yr brands - And how aggressively to scale ad spend Tactical & Practical is sponsored by Intelligems, the one-stop-shop for PROFIT GROWTH & OPTIMIZATION for all shopify stores. Go to Intelligems.io and schedule a demo so you can start testing copy, images, offers, pricing, and a whole lot more to increase your top and bottom line.