
Tactical & Practical
Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.
Latest episodes

May 9, 2025 • 19min
Nate ROASTS Cold DMs
In this episode, Nate ROASTS (and coaches) some of the worst cold DM-ers in his inbox. Enjoy some laughs, and maybe send this episode to the next guy who sends you an awful DM.
Intelligems.io is the ultimate profit-growth tool for Shopify stores, and if you're not actively testing elements of your website like prices, offers, copy, images, and more, then you're leaving an INSANE amount of money on the table. Go get a demo of Intelligems right now and let 'em know I sent ya!

May 7, 2025 • 13min
ROAS Doesn't Matter, AOV Does
In this episode, Nate breaks down some common misconceptions about how marketing performance is evaluated, and shows you how to focus on profit rather than ROAS or CAC.
This episode is brought to you by Postscript's Tariff Relief Fund: https://postscript.io/tariff-relief-fund
And shoutout to our main sponsor, Intelligems.io for being the most reliable & impactful SaaS, helping us grow our top line revenue and profit by split testing every aspect of our website.

May 2, 2025 • 13min
Lessons From Lynchburg (At The Jack Daniel's Distillery)
Lynchburg is a tiny town in Tennessee that is home to the biggest whiskey brand in the world.
And while I didn't talk to anyone there about ecommerce marketing tactics, I think there's a lot DTC brands could learn from how they do things at Jack Daniel's.
So, in today's episode of tactical & practical, I'm going to talk through how inspired I've been by their:
1. Long Term Thinking & Strategy
2. Product Expansion & Elevation
3. Culture of people who really care about what they do.
I hope you take some time to think on those 3 points and how it can be applied to your brand, and I hope you grab a bottle of Jack Daniel's Single Barrel soon. There's more lessons hidden at the bottom of those bottles.
Sponsored by Intelligems.io & Postscript.io

Apr 29, 2025 • 11min
I'm Upset
I'm upset - mainly at myself, and at a lot of voices in the ecom industry for not preaching CONSISTENCY. Every tactic is branded as a "quick fix" or "unlimited money hack" - and that's not true. Real growth comes from executing simple tactics, excellently, and consistently, for a long, long time. That's what I want you to take away from this episode
Tactical & Practical is sponsored By Intelligems.io & Postscript.io

Apr 24, 2025 • 19min
PROFIT MORE: Our Bundles Are RIPPING
In this episode, I break down the evolution of our bundle strategy, and how it's become a big part of what we do, even at a brand where buying multiple items isn't all that common.Brought to you by Intelligems.io & Postscript.ioIntelligems is the ultimate profit-growth platform, and after 2 years of being a paying customer, it's clear to me that EVERY shopify brand should consistently testing their website content, copy, images, prices, offers, shipping thresholds, and a whole lot more. You don't need a pricey CRO agency anymore, you just need an intelligems account to extract the most profit from your brand.You already know that Postscript is the most reliable SMS marketing platform out there, but you DON'T KNOW that I've been beta testing their latest AI innovation for the last 3 months, with AMAZING results. Shopper is a AI Chat Bot, salesman, and customer support agent all in one. That little robot has been SLINGING watches for us, and it could be boosting your bottom line too. Go to Postscript.io and let 'em know that Nate told you about Shopper, and you want to get in on the action!

Apr 15, 2025 • 13min
Overcome Tariffs By Price Testing
Discover effective strategies for price testing in the face of rising tariffs. Learn how to navigate potential profit losses due to increasing costs of goods. Gain insights into data-driven methods that help identify optimal price points to boost both revenue and profit margins. The discussion emphasizes the importance of adapting to economic challenges to thrive in the marketplace.

Apr 8, 2025 • 12min
The BILLION Dollar Headline Format
I've seen 7-, 8-, 9-figure brands, and even a BILLION dollar brand CRUSH with this simple headline format.In this episode of tactical & practical, I break down exactly how you can use this for your brand.Enter Nate's copywriting giveaway here: https://docs.google.com/forms/d/e/1FAIpQLSfqFH8zqq5AFefNBNtYV0SFnR-MkdT_ybmxMMovcvHne1lzvw/viewformSponsored By Intelligems.io - the PERFECT solution for split testing on your website to increase your top & bottome line!

Apr 3, 2025 • 18min
Clear Your Funnel, Empty Your Warehouse, Fill Your Bank Account
This episode is all about how to MAXIMIZE the end of your biggest sales of the year.Tactical & Practical is brought to you by Intelligems.io - the one-stop-shop for all things PROFIT GROWTH. Test anything on your website in order to maximize revenue & profit per site visitor with Intelligems! Tell 'em I sent you, and start adding dollars to your bottom line today!

Mar 31, 2025 • 12min
Don't JUST Listen To Your Customers, Watch Their Actions
Discover why traditional customer feedback can be misleading. Learn how to observe customer actions to gain genuine insights about their preferences. Explore innovative strategies to enhance marketing efforts and engagement through behavioral analysis. Transform the way you connect with customers by focusing on their actions rather than just their words.

Mar 19, 2025 • 11min
Be a Top 10% Marketer
On this episode, Nate explains why creating products & content for the top 10% of earners in America will be absolutely required for success in ecom. Tactical & Practical is sponsored by Intelligems.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !