Tactical & Practical Countdown To Black Friday: INFLUENCERS
Aug 8, 2025
Get ready for the holiday shopping season! Discover how to scale your influencer marketing program for Black Friday and beyond. The conversation dives into the power of influencer partnerships and emphasizes the importance of starting early. With the surge in buyers during the holiday months, now's the time to target bigger influencers. Learn strategies for maximizing returns on ad spend and managing relationships for optimal impact. Tune in for insights that could transform your holiday marketing approach!
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Start Influencer Planning Immediately
- Start influencer planning now because it takes research, outreach, and coordination to scale effectively.
- Treat influencer scaling like an operational project, not an ad budget dial you can flip overnight.
Audit Past Performance First
- Audit what worked and what failed this year to guide your Q4 influencer strategy.
- Use past channel performance to decide where to scale investment and where to cut back.
YouTube Creators Outperformed Social
- Nate shares that YouTube creators have performed exceptionally well for his brand and are now being resourced more heavily.
- Social creators were mixed but they discovered better ways to use them moving forward.