Tactical & Practical How To Create New Acquisition Offers
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Aug 7, 2025 Discover the secrets to crafting profitable acquisition offers! Learn about the importance of understanding customer behavior and lifetime value rather than just focusing on initial sales. A compelling case study reveals how a 'Build Your Own Bundle' offer can significantly boost sales by encouraging customers to purchase multiple items. Tune in for practical strategies to test and scale your offers for maximum profit!
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Source Offers From Real Customer Behavior
- Look at existing customer behavior to spark offer ideas by analyzing bundles, LTV, and post-purchase flows.
- Test offers that come from proven customer actions rather than guessing new concepts.
Lifetime Profit Is The True Offer Metric
- A great acquisition offer increases the lifetime profit of a customer cohort, not just day-one metrics like CAC or conversion rate.
- Discounts often boost short-term conversions but can reduce long-term profitability if used as the primary tactic.
Test Offers On Site Before Advertising
- Promote and test new offers on your website first using announcement bars, landing copy, and PDP messaging to measure profit per session.
- Only take the offer to ads after site tests show increased revenue and profit per session so ad creative iterations are justified.