Tactical & Practical How To Create New Acquisition Offers
Aug 7, 2025
Discover the secrets to crafting profitable acquisition offers! Learn about the importance of understanding customer behavior and lifetime value rather than just focusing on initial sales. A compelling case study reveals how a 'Build Your Own Bundle' offer can significantly boost sales by encouraging customers to purchase multiple items. Tune in for practical strategies to test and scale your offers for maximum profit!
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Source Offers From Real Customer Behavior
- Look at existing customer behavior to spark offer ideas by analyzing bundles, LTV, and post-purchase flows.
- Test offers that come from proven customer actions rather than guessing new concepts.
Lifetime Profit Is The True Offer Metric
- A great acquisition offer increases the lifetime profit of a customer cohort, not just day-one metrics like CAC or conversion rate.
- Discounts often boost short-term conversions but can reduce long-term profitability if used as the primary tactic.
Test Offers On Site Before Advertising
- Promote and test new offers on your website first using announcement bars, landing copy, and PDP messaging to measure profit per session.
- Only take the offer to ads after site tests show increased revenue and profit per session so ad creative iterations are justified.