Tactical & Practical

In this episode, I break down a super overlooked tactic: how to find your best-performing ad traffic destinations. The results might surprise you as much as they surprised me. This episode is brought to you by Intelligems.io If you don't know, Intelligems is the software that shows me all the blue bars I've been sharing - it's the results of split tests we've ran through their software on our shopify store, and it's one of the most impactful tools we have in our tool kit. Plans start at just $99/mo, so it's in reach for EVERY brand who wants to make more money!

In this episode, Nate covers 5 ways to make your customer acquisition MORE PROFITABLE, with real examples & case studies of each. Tactical & Practical is sponsored by Intelligems.io - If you want to test more offers on your website that'll make you more money, schedule a demo with intelligems and start offer-testing today!

Copywriting is a performance lever. Tbh, it's one of the biggest performance levers we have... but I slept on it for WAY TOO LONG early in my career. In this episode, I break down some copy we wrote & tested that increased CVR & Profit Per Session of our top landing pages by double digit percentages. You owe it to your shareholders to start testing messaging on your website, so take 13 minutes to watch this pod & start writing new copy today. We can't test our copy without today's sponsor - Intelligems.io - Our one stop shop for profit growth! It allows us to test content, copy, images, prices, and offers all across our website and it's been a gamechanger for our biz! Go to intelligems.io and let 'em know I sent you to start making more money today!

Everyone complains about how unreliable Meta is... but those people will tell you that it's the only viable testing ground for new creative... It's not. We test creative on our website first, then roll out winners to our ad account, and it's paid off big time. This episode covers how we test messaging, visuals, and site structure elements on our website to massively increase our top & bottom line. This website testing wouldn't be possible without our sponsor: Intelligems.ioIt allows us to test every aspect of our website, with the goal of growing our revenue & profit per session. Schedule a demo today and tell 'em I sent you!

Discover the secrets of price testing and its vital role in boosting e-commerce revenue. Learn how to adapt pricing strategies to achieve the elusive price market fit and capitalize on seasonal trends. The discussion highlights real-world success stories, showing how smart pricing and customer segmentation can lead to remarkable profit growth. Plus, uncover a structured methodology that guides businesses through effective split testing to optimize their websites and customer journeys!

Discover the secrets of Profit and Revenue Optimization, where effective split testing can significantly boost your business growth. Learn how consistency in the customer journey across different marketing channels enhances engagement and conversion rates. Explore innovative shipping strategies that impact customer interactions and profitability. The journey to maximizing your revenue begins with understanding the nuances of testing and implementation!

In this episode, Nate teaches you how to discern who you should, and who you shouldn't take marketing advice from. Tactical & Practical is sponsored by Intelligems.io - the ultimate profit optimization tool for shopify brands.

In this episode, Nate ROASTS (and coaches) some of the worst cold DM-ers in his inbox. Enjoy some laughs, and maybe send this episode to the next guy who sends you an awful DM. Intelligems.io is the ultimate profit-growth tool for Shopify stores, and if you're not actively testing elements of your website like prices, offers, copy, images, and more, then you're leaving an INSANE amount of money on the table. Go get a demo of Intelligems right now and let 'em know I sent ya!

In this episode, Nate breaks down some common misconceptions about how marketing performance is evaluated, and shows you how to focus on profit rather than ROAS or CAC. This episode is brought to you by Postscript's Tariff Relief Fund: https://postscript.io/tariff-relief-fund And shoutout to our main sponsor, Intelligems.io for being the most reliable & impactful SaaS, helping us grow our top line revenue and profit by split testing every aspect of our website.

Lynchburg is a tiny town in Tennessee that is home to the biggest whiskey brand in the world. And while I didn't talk to anyone there about ecommerce marketing tactics, I think there's a lot DTC brands could learn from how they do things at Jack Daniel's. So, in today's episode of tactical & practical, I'm going to talk through how inspired I've been by their: 1. Long Term Thinking & Strategy 2. Product Expansion & Elevation 3. Culture of people who really care about what they do. I hope you take some time to think on those 3 points and how it can be applied to your brand, and I hope you grab a bottle of Jack Daniel's Single Barrel soon. There's more lessons hidden at the bottom of those bottles. Sponsored by Intelligems.io & Postscript.io