Tactical & Practical

On this episode, Nate dives into 3 recent email & sms campaigns that CRUSHEDTactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !Postscript is a platform dedicated to one thing and one thing only: becoming the greatest SMS platform the world has ever seen. I wouldn't trust my SMS program to be run through a platform whose main job was e-mail, or reviews, or anything else. If you want an elite SMS program, go with the company that's dedicating every resource they have to being a great SMS platform. Go to Postscript.io and tell 'em I sent you to sign up today!

MacCoy Merkley, a key figure in the marketing team at Portland Leather Goods, shares insights on their 2025 strategies. He discusses how data-driven analysis shifted their focus from best-selling to high-performing products, enhancing growth. The importance of strategic product launches and advertising is highlighted, emphasizing targeted efforts to increase average order value. MacCoy also addresses customer retention, revealing low-cost strategies and the significance of understanding lifetime value to foster sustainable success.

MacCoy Merkley, a CMO with a knack for building high-performing marketing teams in e-commerce, returns to share valuable insights on transitioning from individual contributor to manager. He discusses the challenges of adapting roles in a fast-paced environment, emphasizing the importance of delegation and open communication. MacCoy highlights the need for self-assessment and skill alignment to navigate changes effectively, while stressing the significance of supportive team dynamics in achieving management success.

Explore the art of communication in marketing performance. Discover how to convey both good and bad results effectively to CEOs and founders. Learn strategies to maintain a calm and solution-focused approach during tough conversations. Uncover the vital role clear communication plays in building trust within teams. Dive into the impact of metrics on decision-making and the importance of aligning marketing efforts with leadership goals. This episode equips you with essential skills for navigating the complexities of leadership communication.

Discover four game-changing tactics for e-commerce success, including how one business doubled its revenue in January 2025! Dive into effective Facebook advertising strategies and learn key insights on adapting marketing efforts based on performance metrics. Plus, get the scoop on smart sales strategies for Valentine's Day, featuring bundling offers and leveraging past promotions to boost customer loyalty. It's all about optimizing your approach to capture incremental revenue!

Jimmy Kim, an email marketing expert with nearly two decades of experience and founder of multiple email-focused companies, shares valuable insights on optimizing email list revenue. He breaks down the often-misunderstood concept of segmentation, emphasizing tailored strategies for engaging different customer groups. Jimmy explains how the RFM framework can enhance conversion and retention rates. He also highlights the importance of data-driven marketing over trending social media, unlocking significant revenue potential through effective email strategies.

Explore the difference between symptoms and root causes of poor marketing performance. Discover why metrics like low ROAS and high CAC might not reveal the full story. Learn how deep data analysis can pinpoint issues, and get insights on crafting a more effective marketing strategy. A handy spreadsheet is recommended for those ready to tackle their marketing woes and enhance efficiency. This knowledge can ultimately boost business performance and revenue!

Dive into evolving strategies for profit and revenue optimization in 2025! Explore how continuous testing of prices, content, and site navigation can boost customer engagement and drive revenue. Discover the power of refining your approach to maximize profits per session and the importance of focusing on high-margin products. It's all about leveraging innovative tactics to ensure you’re not leaving money on the table!

Kickstart the year with live engagement as hosts connect with listeners over personal experiences and community vibes. They dive into strategic New Year's resolutions for business, presenting ten actionable goals for marketing growth. Discover ways to optimize ad spend efficiency, align team efforts, and strengthen brand presence. This lively discussion blends insights on effective strategies with a sense of camaraderie, making steps toward organizational success feel more accessible and exciting!

In this discussion, Sarah Levinger, founder of TetherInsights.io and expert in consumer insights for DTC brands, dives into the complex notions of emotional value propositions and their significance in marketing. She highlights how personal experiences and social status deeply influence purchasing behavior, particularly in the context of men's products. The conversation also emphasizes the power of A/B testing in crafting emotionally resonant messages, revealing how subtle adjustments can lead to substantial marketing success.