Lynchburg is a tiny town in Tennessee that is home to the biggest whiskey brand in the world. And while I didn't talk to anyone there about ecommerce marketing tactics, I think there's a lot DTC brands could learn from how they do things at Jack Daniel's. So, in today's episode of tactical & practical, I'm going to talk through how inspired I've been by their: 1. Long Term Thinking & Strategy 2. Product Expansion & Elevation 3. Culture of people who really care about what they do. I hope you take some time to think on those 3 points and how it can be applied to your brand, and I hope you grab a bottle of Jack Daniel's Single Barrel soon. There's more lessons hidden at the bottom of those bottles. Sponsored by Intelligems.io & Postscript.io
