Tactical & Practical Intro To Split Testing Like a PRO
May 21, 2025
Discover the secrets of Profit and Revenue Optimization, where effective split testing can significantly boost your business growth. Learn how consistency in the customer journey across different marketing channels enhances engagement and conversion rates. Explore innovative shipping strategies that impact customer interactions and profitability. The journey to maximizing your revenue begins with understanding the nuances of testing and implementation!
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PRO vs. CRO Focus
- Conversion rate optimization (CRO) is not the main goal; profit and revenue are the true focus.
- Increasing conversion rate can happen in ways that hurt long-term business growth.
Conversion Rate Increases Can Harm
- To boost conversion rate, Nate would narrow advertising to warm audiences and cut ad spend.
- These tactics raise conversion rate but harm the business long-term.
Keep Testing Indefinitely
- Continuously test your website with new ideas; it's not a one-time project.
- Revisit past tests periodically as winning elements like prices and photos can change over time.