Tactical & Practical

Sean Frank, CEO of The Ridge, discusses his company’s evolution from a wallet maker to a diverse brand offering luggage, rings, knives, and watches. He shares the importance of conviction in decision-making while navigating skeptics. Sean dives into strategies for balancing customer acquisition cost with lifetime value, emphasizing market positioning. He also reveals the challenges of understanding consumer demand and highlights the significance of maintaining a strong core business before expanding product lines, alongside the financial benchmarks necessary for growth.

Discover the game-changing Mystery Watch promotional strategy that turned skepticism into success. The discussion highlights the critical elements of timing and pricing, as well as the importance of audience segmentation. Learn how optimizing these factors can drive inventory sales and boost profits during key promotional events. Plus, hear about the powerful tools that are reshaping the landscape of profit optimization and SMS marketing!

Discover how setting a minimum profit goal led to an incredible 100% growth for a business this year. Learn effective strategies for unplanned expansion and the essential tools that drive success. The discussion highlights the complexity of juggling multiple metrics and suggests a simplified approach to defining clear profit and revenue objectives. This straightforward mindset not only streamlines operations but has also proven to lead to remarkable growth.

Discover the pitfalls of poor timing in product sales and how to implement effective systems to align marketing and operations. Dive into strategies for enhancing collaboration to drive profits, including the importance of forecasting and inventory management. Learn how pre-selling can optimize stock levels and sales revenue. Plus, gain insights into improving conversion rates through essential tools tailored for e-commerce success. Don't miss the chance to elevate your business efficiency and profitability!

Connor Rolain, Head of Growth at Hexclad, shares his unconventional journey into e-commerce marketing, highlighting the value of impact-driven roles. MacCoy Merkley, CMO of Portland Leather Goods, discusses his transformative path from wedding photographer to e-commerce leader, emphasizing the importance of an entrepreneurial spirit. They dive into strategic steps for career success, the significance of hands-on experience, and the benefits of taking calculated risks in a dynamic landscape. Their stories inspire aspiring marketers to forge their own unique paths.

Discover the latest advertising strategies that are making waves this November. The host shares effective ads, engaging email tactics, and SMS marketing tips that deliver results. Scarcity and testing are emphasized as crucial components for boosting conversions. Plus, learn about cutting-edge tools that have fueled growth, showcasing the importance of continuous optimization for maximizing profits. This insight-packed conversation is a goldmine for anyone looking to refine their marketing approach!

Ryan Beltran, co-founder and CEO of Original Grain, shares insights into doubling the company's Average Order Value through innovative product development. He emphasizes the critical role of strategic pricing and the impact of software tools on e-commerce growth. Ryan details how experimenting with pricing on popular watch models can enhance customer behavior understanding and profitability. Additionally, he discusses data-driven strategies for launching new products and navigating pricing in a fluctuating economy, revealing the balance between quality and affordability.

Join Alex Beller, co-founder of Postscript and SMS marketing wizard, as he dives into the latest profitable tactics for e-commerce SMS strategies. He shares insights on transitioning email subscribers to SMS, using engaging promotions. Alex introduces High Tide, an app that turns social media followers into SMS subscribers. The conversation shifts to combining SMS and email for peak season success, and how AI tools can improve marketing efficiency. Plus, they explore the changing perspective on unsubscribes as part of retention strategies and the future of SMS pop-up tools.

Today I'm breaking down exactly HOW run Facebook ads. Tweet @NateLagos with any questions about this episode, I'm happy to dive deeper on anything in this episode!Intelligems is the ULTIMATE profit optimization tool. You don't need a CRO agency anymore, you just neend an Intelligems account! If you're NOT testing copy, headlines, prices, and images on your website, you're leaving money on the table, so go checkout Intelligems.io !Postscript is our newest sponsor, but they're no stranger to me! I've been a happy paying customer of PS for 4 or 5 years now and their platform, their team, and their product development is absolutely BEST IN CLASS. In addition to being an incredibly reliable SMS platform, their new AI-powered Infinity Testing tool is showing really great results so far, and they've got a whole stable of new features rolling out in the next few months that I'm excited to share with you. Check out Postscript.io if you're looking to work with the best SMS platform in the game!

We’re spending 147% more on Facebook ads year-over-year, at a better ROASIt’s because we understand WHY we run ads in the first place.If you don’t truly understand WHY you’re doing something, you’re never going to understand HOW to do it well.Analyzing the question “why do we run ads” is surely worth 8 minutes of your time.Tactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !Postscript is our newest sponsor, but they're no stranger to me! I've been a happy paying customer of PS for 4 or 5 years now and their platform, their team, and their product development is absolutely BEST IN CLASS. In addition to being an incredibly reliable SMS platform, their new AI-powered Infinity Testing tool is showing really promising results, and they've got a whole stable of new features rolling out in the next few months that I'm excited to share with you. Check out Postscript.io if you're looking to work with the best SMS platform in the game!