Tactical & Practical

Everyone complains about how unreliable Meta is... but those people will tell you that it's the only viable testing ground for new creative... It's not. We test creative on our website first, then roll out winners to our ad account, and it's paid off big time. This episode covers how we test messaging, visuals, and site structure elements on our website to massively increase our top & bottom line. This website testing wouldn't be possible without our sponsor: Intelligems.ioIt allows us to test every aspect of our website, with the goal of growing our revenue & profit per session. Schedule a demo today and tell 'em I sent you!

Discover the secrets of price testing and its vital role in boosting e-commerce revenue. Learn how to adapt pricing strategies to achieve the elusive price market fit and capitalize on seasonal trends. The discussion highlights real-world success stories, showing how smart pricing and customer segmentation can lead to remarkable profit growth. Plus, uncover a structured methodology that guides businesses through effective split testing to optimize their websites and customer journeys!

Discover the secrets of Profit and Revenue Optimization, where effective split testing can significantly boost your business growth. Learn how consistency in the customer journey across different marketing channels enhances engagement and conversion rates. Explore innovative shipping strategies that impact customer interactions and profitability. The journey to maximizing your revenue begins with understanding the nuances of testing and implementation!

In this episode, Nate teaches you how to discern who you should, and who you shouldn't take marketing advice from. Tactical & Practical is sponsored by Intelligems.io - the ultimate profit optimization tool for shopify brands.

In this episode, Nate ROASTS (and coaches) some of the worst cold DM-ers in his inbox. Enjoy some laughs, and maybe send this episode to the next guy who sends you an awful DM. Intelligems.io is the ultimate profit-growth tool for Shopify stores, and if you're not actively testing elements of your website like prices, offers, copy, images, and more, then you're leaving an INSANE amount of money on the table. Go get a demo of Intelligems right now and let 'em know I sent ya!

In this episode, Nate breaks down some common misconceptions about how marketing performance is evaluated, and shows you how to focus on profit rather than ROAS or CAC. This episode is brought to you by Postscript's Tariff Relief Fund: https://postscript.io/tariff-relief-fund And shoutout to our main sponsor, Intelligems.io for being the most reliable & impactful SaaS, helping us grow our top line revenue and profit by split testing every aspect of our website.

Lynchburg is a tiny town in Tennessee that is home to the biggest whiskey brand in the world. And while I didn't talk to anyone there about ecommerce marketing tactics, I think there's a lot DTC brands could learn from how they do things at Jack Daniel's. So, in today's episode of tactical & practical, I'm going to talk through how inspired I've been by their: 1. Long Term Thinking & Strategy 2. Product Expansion & Elevation 3. Culture of people who really care about what they do. I hope you take some time to think on those 3 points and how it can be applied to your brand, and I hope you grab a bottle of Jack Daniel's Single Barrel soon. There's more lessons hidden at the bottom of those bottles. Sponsored by Intelligems.io & Postscript.io

I'm upset - mainly at myself, and at a lot of voices in the ecom industry for not preaching CONSISTENCY. Every tactic is branded as a "quick fix" or "unlimited money hack" - and that's not true. Real growth comes from executing simple tactics, excellently, and consistently, for a long, long time. That's what I want you to take away from this episode Tactical & Practical is sponsored By Intelligems.io & Postscript.io

In this episode, I break down the evolution of our bundle strategy, and how it's become a big part of what we do, even at a brand where buying multiple items isn't all that common.Brought to you by Intelligems.io & Postscript.ioIntelligems is the ultimate profit-growth platform, and after 2 years of being a paying customer, it's clear to me that EVERY shopify brand should consistently testing their website content, copy, images, prices, offers, shipping thresholds, and a whole lot more. You don't need a pricey CRO agency anymore, you just need an intelligems account to extract the most profit from your brand.You already know that Postscript is the most reliable SMS marketing platform out there, but you DON'T KNOW that I've been beta testing their latest AI innovation for the last 3 months, with AMAZING results. Shopper is a AI Chat Bot, salesman, and customer support agent all in one. That little robot has been SLINGING watches for us, and it could be boosting your bottom line too. Go to Postscript.io and let 'em know that Nate told you about Shopper, and you want to get in on the action!

Discover effective strategies for price testing in the face of rising tariffs. Learn how to navigate potential profit losses due to increasing costs of goods. Gain insights into data-driven methods that help identify optimal price points to boost both revenue and profit margins. The discussion emphasizes the importance of adapting to economic challenges to thrive in the marketplace.