Tactical & Practical

On this episode, Nate explains the simplest, but one of the mostTactical & Practical is sponsored by Intelligems.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !

On this episode, Nate explains how & why he runs Creator Whitelisted Ads On FacebookTactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !Postscript is a platform dedicated to one thing and one thing only: becoming the greatest SMS platform the world has ever seen. I wouldn't trust my SMS program to be run through a platform whose main job was e-mail, or reviews, or anything else. If you want an elite SMS program, go with the company that's dedicating every resource they have to being a great SMS platform. Go to Postscript.io and tell 'em I sent you to sign up today!

On this episode, Nate shows you the moment he has the idea that lead to the copy on this landing page, that resulted in a 20% increase in Revenue Per Session: https://www.originalgrain.com/pages/all-whiskeyTactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !Postscript is a platform dedicated to one thing and one thing only: becoming the greatest SMS platform the world has ever seen. I wouldn't trust my SMS program to be run through a platform whose main job was e-mail, or reviews, or anything else. If you want an elite SMS program, go with the company that's dedicating every resource they have to being a great SMS platform. Go to Postscript.io and tell 'em I sent you to sign up today!

In this discussion, advertising expert Sarah Levinger shares her wealth of knowledge on common pitfalls in the marketing world. She stresses the importance of understanding your audience, avoiding gimmicky tactics that prioritize attention over genuine engagement, and maintaining consistent brand messaging. Sarah also highlights the challenges of oversaturated markets and the shift toward quality in branding. With candid anecdotes about past mistakes, this conversation offers valuable insights for creating successful advertising campaigns.

The hosts dive into the importance of evaluating which products truly deserve advertising budgets. They discuss how focusing on high-value items can enhance customer acquisition and retention. The conversation shifts towards maximizing long-term customer value by analyzing performance data. Insights on shifting from short-term gains to sustainable growth strategies are shared. They ultimately stress that businesses should be strategic in their marketing efforts to avoid wasting resources.

On this episode, Nate dives into 3 recent email & sms campaigns that CRUSHEDTactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !Postscript is a platform dedicated to one thing and one thing only: becoming the greatest SMS platform the world has ever seen. I wouldn't trust my SMS program to be run through a platform whose main job was e-mail, or reviews, or anything else. If you want an elite SMS program, go with the company that's dedicating every resource they have to being a great SMS platform. Go to Postscript.io and tell 'em I sent you to sign up today!

MacCoy Merkley, a key figure in the marketing team at Portland Leather Goods, shares insights on their 2025 strategies. He discusses how data-driven analysis shifted their focus from best-selling to high-performing products, enhancing growth. The importance of strategic product launches and advertising is highlighted, emphasizing targeted efforts to increase average order value. MacCoy also addresses customer retention, revealing low-cost strategies and the significance of understanding lifetime value to foster sustainable success.

MacCoy Merkley, a CMO with a knack for building high-performing marketing teams in e-commerce, returns to share valuable insights on transitioning from individual contributor to manager. He discusses the challenges of adapting roles in a fast-paced environment, emphasizing the importance of delegation and open communication. MacCoy highlights the need for self-assessment and skill alignment to navigate changes effectively, while stressing the significance of supportive team dynamics in achieving management success.

Explore the art of communication in marketing performance. Discover how to convey both good and bad results effectively to CEOs and founders. Learn strategies to maintain a calm and solution-focused approach during tough conversations. Uncover the vital role clear communication plays in building trust within teams. Dive into the impact of metrics on decision-making and the importance of aligning marketing efforts with leadership goals. This episode equips you with essential skills for navigating the complexities of leadership communication.

Discover four game-changing tactics for e-commerce success, including how one business doubled its revenue in January 2025! Dive into effective Facebook advertising strategies and learn key insights on adapting marketing efforts based on performance metrics. Plus, get the scoop on smart sales strategies for Valentine's Day, featuring bundling offers and leveraging past promotions to boost customer loyalty. It's all about optimizing your approach to capture incremental revenue!