Tactical & Practical

Connor MacDonald, CMO of Ridge.com, shares his expertise in using AI, particularly ChatGPT, for effective copywriting. He explores strategies for crafting identity-driven marketing messages that resonate emotionally with consumers. The discussion highlights the integration of personal brand values in AI-generated content and the importance of understanding the target audience. Connor also dives into using AI for niche products like whiskey-infused watches, showcasing innovative techniques to enhance marketing copy. It's a deep dive into transforming copywriting in the digital age!

Dive into the creative process behind an innovative product launch featuring watches made with coffee beans. Discover how emotional connections with unique materials can drive customer interest. Gain insights into the strategic decisions and marketing tactics that perfectly align with customers' passions. Explore proven design selections and effective promotional strategies that set the stage for success. This is a must-listen for anyone looking to master the art of launching distinctive products!

In this episode, Nate shares a warning about 3 common mistakes made in Q4, and shares tactical advice on what to do to avoid them!Tactical & Practical is sponsored by Intelligems.io - Check them out for all your site testing needs. Using Intelligems, I've been able to increase our AOV, CVR, and Revenue Per Session while scaling site traffic by over 50% this year, and the testing we've done with intelligems has lead to MASSIVE top and bottom line growth. Tell them I sent you, and start adding dollars to your bottom line today!You can hear more about how to prep for Q4 on Nate's 10-part series with Triple Whale, titled "10 Tactics To Master Before Q4" available on their youtube: https://youtu.be/7FVafM0LsA4?si=-eVZ46ik0GMHIsyj

Discover the 'Real ROAS' formula, a game-changing metric for understanding advertising efficiency in e-commerce. The discussion emphasizes focusing on direct connections between ad spend and revenue. It challenges conventional attribution tools, inviting listeners to rethink their strategies for growth. Learn how simplicity can lead to clarity in assessing marketing effectiveness!

The first ever guest on Tactical & Practical is AJ Vaynerchuk, CEO & Co-Founder of VaynerSports, a modern athlete representation agency. We discuss how brands of all sizes & all budgets are able to leverage athlete endorsement deals, and highlight the importance of strong alignment between the athlete & the brand.Follow @AJV & @NateLagos on social media, visit VaynerSports.com to work with any of AJ's clients, and leave a review on today's episode if you enjoyed it!Tactical & Practical is sponsored by Intelligems.io - the ultimate profit-optimization tool for ecom brands. They're launching a new PERSONALIZATION tool on August 19th that is going to revolutionize the way we split test & make changes on our website. Schedule a demo today & tell 'em I sent you to start adding dollars to your bottom line!

Explore the power of retention marketing with impactful plain text email campaigns. Discover how these strategies build trust and familiarity with customers while driving revenue. Personal stories and authentic engagement are highlighted as keys to success. Learn about useful tools for optimizing marketing efforts and moving beyond traditional ad reliance. Dive into practical examples that showcase how authenticity leads to both brand loyalty and increased sales.

Explore the art of marketing during crises with a humorous twist. Discover how brands can prepare and react effectively when the unexpected happens. Dive into the rapid spread of memes and what they mean for marketers. Learn the importance of understanding consumer behavior, even amidst chaos. Gain insight on balancing normal operations with customer engagement to make informed decisions. Plus, investigate the real experiences that exist beyond online perceptions.

Discover the common pitfalls e-commerce brands encounter when scaling their marketing efforts. Learn about the dangers of trying to maintain efficiency while ramping up and the negative impact of slashing ad budgets during tough times. Gain insights into mastering key marketing metrics to enhance profitability without cutting costs. This discussion unveils practical strategies to boost your bottom line and navigate the complex world of online advertising.

Discover effective strategies to lower customer acquisition costs without jeopardizing profitability. Learn how to craft compelling content that engages customers and boosts conversion rates. Explore the impact of smart split testing on profitability, with results showcasing significant gains. Understand the importance of maintaining brand integrity while optimizing marketing expenses. These actionable insights provide a roadmap to enhancing your brand's bottom line effectively.

Explore how to boost your ecom brand's profitability by increasing customer lifetime value. Discover strategies for leveraging customer data to enhance average order value. Learn about smart pricing tactics that maximize perceived value and satisfaction. Find out how adapting your business practices can lead to higher conversions and repeat purchases. This is a practical guide for anyone looking to thrive amidst rising acquisition costs!