Tactical & Practical

How To Extract MORE REVENUE From Your Email List - w/ Jimmy Kim

Jan 23, 2025
Jimmy Kim, an email marketing expert with nearly two decades of experience and founder of multiple email-focused companies, shares valuable insights on optimizing email list revenue. He breaks down the often-misunderstood concept of segmentation, emphasizing tailored strategies for engaging different customer groups. Jimmy explains how the RFM framework can enhance conversion and retention rates. He also highlights the importance of data-driven marketing over trending social media, unlocking significant revenue potential through effective email strategies.
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