Join expert affiliate marketer Jimmy Kim, co-founder of Sendlane, as he discusses mastering email marketing for business growth. Learn about customer retention, segmenting audiences, and understanding customer behavior. Discover the evolution of email marketing, the importance of unified platforms, team building, and the future of SMS engagement.

Former car salesman turned digital marketer turned CEO, Jimmy Kim, shares his journey of transitioning from car sales to digital marketing. He also discusses the importance of passion and hands-on learning over formal education in hiring. Other topics include moving to Texas, sponsorship of CommerceRoundtable, and the satisfaction of building and customizing cars.

In this conversation, Jimmy Kim, co-founder of Sendlane and email marketing guru, tackles the evolution of email marketing and the pitfalls of traditional metrics like open rates. He reveals why bots have made open rates obsolete and stresses the value of click-through data to uncover customer intent. Jimmy advocates for immediate retargeting based on clicks, emphasizes the necessity of hyper-segmentation, and encourages brands to increase email frequency for better engagement. His insights could transform how businesses connect with their audiences.