Tactical & Practical Unscripted Ranting: NOT ALL PRODUCTS DESERVE AD SPEND
Feb 20, 2025
The hosts dive into the importance of evaluating which products truly deserve advertising budgets. They discuss how focusing on high-value items can enhance customer acquisition and retention. The conversation shifts towards maximizing long-term customer value by analyzing performance data. Insights on shifting from short-term gains to sustainable growth strategies are shared. They ultimately stress that businesses should be strategic in their marketing efforts to avoid wasting resources.
AI Snips
Chapters
Transcript
Episode notes
Strategic Product Promotion
- Not every product deserves equal marketing investment.
- Focus on products with the highest potential for long-term profit.
Product-Driven Behavior
- Different products influence customer behavior and repeat purchase rates.
- Analyze how initial purchases affect future buying patterns.
Customer Acquisition Strategy
- Prioritize acquiring high-value customers over lowering CAC or increasing ROAS.
- Focus on 12-month contribution dollars minus COGS and CAC.