6min chapter

Tactical & Practical cover image

Unscripted Ranting: NOT ALL PRODUCTS DESERVE AD SPEND

Tactical & Practical

CHAPTER

Maximizing Long-Term Customer Value through Strategic Product Focus

This chapter focuses on identifying high-value products that contribute to customer lifetime value (LTV) by analyzing performance data. It encourages a strategic shift from short-term metrics to long-term business growth through optimized advertising and customer acquisition strategies.

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