Tactical & Practical How To Communicate Marketing Performance To CEOs & Founders
Feb 6, 2025
Explore the art of communication in marketing performance. Discover how to convey both good and bad results effectively to CEOs and founders. Learn strategies to maintain a calm and solution-focused approach during tough conversations. Uncover the vital role clear communication plays in building trust within teams. Dive into the impact of metrics on decision-making and the importance of aligning marketing efforts with leadership goals. This episode equips you with essential skills for navigating the complexities of leadership communication.
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Near Miss
- Nate's CMO friend nearly got fired for poor communication during a rough patch.
- He panicked, over-reported metrics, and admitted not knowing the problem, undermining the CEO's confidence.
Solution-Oriented Communication
- Focus communication on solutions and forward momentum, not just problems.
- Steer conversations productively, even when unsure of the cause.
Capitalizing on Wins
- When performance is good and understood, celebrate and reinforce the wins.
- Double down on what's working, and suggest new initiatives based on those learnings.