Tactical & Practical
Currently Crushing: Wins From January 2025
Feb 4, 2025
Discover four game-changing tactics for e-commerce success, including how one business doubled its revenue in January 2025! Dive into effective Facebook advertising strategies and learn key insights on adapting marketing efforts based on performance metrics. Plus, get the scoop on smart sales strategies for Valentine's Day, featuring bundling offers and leveraging past promotions to boost customer loyalty. It's all about optimizing your approach to capture incremental revenue!
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Quick takeaways
- Targeting colder audiences while excluding recent purchasers from Facebook ads led to improved advertising performance and increased site visitors.
- Launching an early access Valentine's Day sale with compelling bundle deals maximized revenue and enhanced customer engagement ahead of the holiday.
Deep dives
Effective Facebook Ad Strategies
Excluding recent purchasers and visitors from high-spending Facebook ads significantly improved advertising performance. By targeting colder audiences, the cost per new site visitor decreased while overall new site visitors increased. This strategic shift suggests a possible algorithm change within Facebook or a need to refocus ad efforts after a lengthy period of broad targeting success. As a result, the company's ad performance rebounded, leading to increased revenue and engagement from potential customers.
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