Tactical & Practical What's Currently Crushing For Portland Leather Goods w/ MacCoy Merkley
Feb 13, 2025
MacCoy Merkley, a key figure in the marketing team at Portland Leather Goods, shares insights on their 2025 strategies. He discusses how data-driven analysis shifted their focus from best-selling to high-performing products, enhancing growth. The importance of strategic product launches and advertising is highlighted, emphasizing targeted efforts to increase average order value. MacCoy also addresses customer retention, revealing low-cost strategies and the significance of understanding lifetime value to foster sustainable success.
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Prioritize Product and Retention
- Focus on product expansion and retention, not just customer acquisition.
- Meta ads work; build your business alongside them, not against them.
Product Expansion Strategies
- Expand product lines strategically, considering new categories and customer segments.
- Iterate on existing products and introduce new colors for returning customers.
Strategic Product Advertising
- Don't use every new product for acquisition; focus on a few key products.
- Expanding product lines without increasing revenue merely fragments your sales.