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MacCoy Merkley

Shares insights on his marketing team''s strategies at Portland Leather Goods (PLG) in 2025, focusing on product expansion and retention.

Top 3 podcasts with MacCoy Merkley

Ranked by the Snipd community
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6 snips
Dec 5, 2024 • 51min

How To Start & Advance Your Career In Ecom: With Connor MacDonald, Connor Rolain, and MacCoy Merkley

Connor Rolain, Head of Growth at Hexclad, shares his unconventional journey into e-commerce marketing, highlighting the value of impact-driven roles. MacCoy Merkley, CMO of Portland Leather Goods, discusses his transformative path from wedding photographer to e-commerce leader, emphasizing the importance of an entrepreneurial spirit. They dive into strategic steps for career success, the significance of hands-on experience, and the benefits of taking calculated risks in a dynamic landscape. Their stories inspire aspiring marketers to forge their own unique paths.
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Feb 13, 2025 • 29min

What's Currently Crushing For Portland Leather Goods w/ MacCoy Merkley

MacCoy Merkley, a key figure in the marketing team at Portland Leather Goods, shares insights on their 2025 strategies. He discusses how data-driven analysis shifted their focus from best-selling to high-performing products, enhancing growth. The importance of strategic product launches and advertising is highlighted, emphasizing targeted efforts to increase average order value. MacCoy also addresses customer retention, revealing low-cost strategies and the significance of understanding lifetime value to foster sustainable success.
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Feb 11, 2025 • 27min

Transitioning From Individual Contributor to Manager

MacCoy Merkley, a CMO with a knack for building high-performing marketing teams in e-commerce, returns to share valuable insights on transitioning from individual contributor to manager. He discusses the challenges of adapting roles in a fast-paced environment, emphasizing the importance of delegation and open communication. MacCoy highlights the need for self-assessment and skill alignment to navigate changes effectively, while stressing the significance of supportive team dynamics in achieving management success.