Tactical & Practical How To Start & Advance Your Career In Ecom: With Connor MacDonald, Connor Rolain, and MacCoy Merkley
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Dec 5, 2024 Connor Rolain, Head of Growth at Hexclad, shares his unconventional journey into e-commerce marketing, highlighting the value of impact-driven roles. MacCoy Merkley, CMO of Portland Leather Goods, discusses his transformative path from wedding photographer to e-commerce leader, emphasizing the importance of an entrepreneurial spirit. They dive into strategic steps for career success, the significance of hands-on experience, and the benefits of taking calculated risks in a dynamic landscape. Their stories inspire aspiring marketers to forge their own unique paths.
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Proactive Ownership
- Be proactive, take ownership, and be competent.
- These traits are highly valued in any role and level of experience.
Growth Alignment
- Join a growing brand in a growing industry.
- This allows for compounded growth and greater career opportunities.
Agency Experience
- Start at an agency to gain broad experience quickly.
- Working at an agency provides exposure to various channels, brands, and industries.