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How To Start & Advance Your Career In Ecom: With Connor MacDonald, Connor Rolain, and MacCoy Merkley
Dec 5, 2024
Connor Rolain, Head of Growth at Hexclad, shares his unconventional journey into e-commerce marketing, highlighting the value of impact-driven roles. MacCoy Merkley, CMO of Portland Leather Goods, discusses his transformative path from wedding photographer to e-commerce leader, emphasizing the importance of an entrepreneurial spirit. They dive into strategic steps for career success, the significance of hands-on experience, and the benefits of taking calculated risks in a dynamic landscape. Their stories inspire aspiring marketers to forge their own unique paths.
51:17
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Quick takeaways
- E-commerce careers thrive on a blend of creativity and analytical skills, making diverse educational backgrounds a significant advantage.
- Gaining experience in an agency setting accelerates skill development and offers exposure to varied strategies across multiple companies.
Deep dives
Career Entry and Growth in E-Commerce
E-commerce presents unique opportunities for individuals who can blend creativity with analytical skills. Many successful professionals in the industry come from diverse educational backgrounds, emphasizing the importance of adaptability and cross-functional expertise. For instance, one CMO shared that their dual degree in film and economics equipped them with valuable capabilities in both creative design and data analysis, which are crucial in creating effective marketing strategies. This diverse skill set allows individuals to thrive in e-commerce, where wearing multiple hats and understanding various channels can lead to significant career advancement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode